Are you looking to optimize your company’s website with thousands of web pages? Do you need effective enterprise SEO strategies that can help your website rank for high-value, high-competition keywords?
We’ve got the answers you’re looking for!
We understand that appearing on the first page of Google’s search results can be challenging.
However, with the right Enterprise SEO Strategies and an ideal Optimization partner, your website can conquer the peak of Google’s search mountain.
But which strategy is right for you? Can you combine different Enterprise SEO tactics into a unified Optimization strategy? How can you combine different Enterprise SEO Strategies for synergic results?
In this Enterprise SEO Strategy guide, we’ll help you answer these questions and give you a playbook with the best optimization strategies for your website.
Enterprise SEO: The Challenges of Optimizing Large Websites
Say your company’s website already has a strong online presence, or you want to build one. In such cases, traditional SEO tactics will prove inefficient.
Think about it: manually optimizing thousands of web pages will cost a lot of resources. Moreover, it may also overlook the technical aspects that can boost your website’s rankings.
To solve this problem of suboptimal optimization, we recommend Enterprise SEO. This optimization approach is tailored to websites for which traditional SEO methods are ineffective.
Enterprise SEO utilizes automation, technical integration and backlinking to optimize high-volume websites. Its distinguishing features include:
- Targeting high-value keywords with high competition,
- Optimizing web pages for long-tail keywords (more than three words),
- Curating creative content and automating backlinks to build domain authority,
- Long-term planning and financial commitment,
Thus, Enterprise SEO is an all-out approach toward search engine optimization. It is built especially for high-volume, high-net-worth websites.
Eight Enterprise SEO Strategies Steps on the Stairway to Search Heaven
1. Keyword Optimization
Keyword is the expression of your target audience’s problems, and your website has the solution they need. Thus, keywords anchor your website in the world of your target audience.
Therefore, the first and foremost step in optimizing your website is to ensure that it optimizes for the appropriate keywords. Enterprise SEO takes a dynamic approach to Keyword Optimization.
It revolves around three tactics:
- Long-Tail Keywords
Large websites offer several products and services; some of them are niche and target a specific user segment.
For instance, say your website offers insurance services. It may cater to home, auto, life, household appliances and other insurance categories. Plus, your target audience will search for insurance based on their state, age, medical conditions, etc.
Thus, Enterprise SEO targets long-tail keywords like
- “Auto insurance New York” rather than “car insurance” or
- “Medicare part B insurance California” rather than “Medicare insurance.”
This shows your target audience that your website caters to their needs specifically and makes it an attractive link to click on.
- Keywords in Local Dialects
Often, big businesses and websites cater to audiences spread across America. For instance, a nationwide shipping company will offer shipping for household objects, appliances, cars, boats and more.
And every region has its own dialect. Thus, Enterprise SEO targets keywords based on the regional dialect and preference. For instance,
- Seattle residents may search for “auto shipping,”
- Atlanta domiciles may look for “car transport,”
- New Yorkers might want “car shipping services.”
Enterprise SEO caters to all audiences by ensuring that your website speaks the language of your target audience.
- Striking Distance Keywords
For some keywords, your website may rank on the second page of Google rather than the first. These are called “Striking Distance Keywords.” It means that with just a little more effort, your website can even rank for these keywords!
Enterprise SEO optimizes striking distance keywords so that your website’s Click-Through Rate (CTR) increases. It consumes minimal resources but delivers a high return on investment, boosting your online presence.
2. Automation and Backlinking
Backlinks are the hyperlinks that lead to other pages on either your own website or another website that they might find useful. The primary aim of backlinks is:
- To lead a prospect down a sales funnel,
- To keep the customer within your online ecosystem, or
- To help the customer discover useful or interesting information related to your products or services.
Enterprise SEO utilizes automation to generate relevant backlinks that lead users to other useful pages on your website.
There are three interrelated benefits to automating backlinks:
- Builds Domain Authority
Domain authority refers to whether the search engine treats your website as a credible source of information. The higher the domain authority, the higher the chances of your website ranking higher for different web pages.
Relevant backlinks can massively improve your website’s domain authority.
- Increases Internal Traffic
Since backlinks lead to other pages on your website, they increase your website’s traffic. So, if you have relevant and well-placed backlinks, you only need to draw your customer to one page. From there, they can travel to different pages on your website through the backlinks.
Thus, backlinking is a very useful way of increasing your website’s traffic.
- Creates an Online Ecosystem
Not all backlinks may lead to your own web pages. Some may take customers to other websites that give them useful information. However, the users will always remember that it was your website that led them to the one where they discovered interesting information.
Backlinking is thus a great strategy that builds your brand’s ecosystem and increases its recognition.
3. Technical SEO
A search engine ranks a website depending on three metrics: content, spam practices and technical requirements. Fulfilling technical requirements doesn’t just mean that your website has to meet bare minimum standards.
Rather, all other things being equal, the more technically integrated your website is, the higher it will rank. Thus, technical SEO is one of the most important aspects of Enterprise SEO.
Enterprise SEO’s technical aspect encompasses three things:
- Loading Speed
The faster your website loads, the more users it will retain and the higher it will rank. So, Enterprise SEO focuses on making your websites load faster.
Faster loading and more responsive websites show your customers that you value their time. It also delivers a seamless user experience.
- Schema Markup
Every website has a map that shows how its pages are arranged and linked to each other. Schema markup refers to the process of organizing different web pages on a website in the simplest possible way.
This allows search engine crawlers to understand how your website appears to its users. So, the better your schema markup, the faster your website can be indexed and ranked by different search engines.
- Structured Data
It is hard to overstate the importance of making your website accessible to search engine crawlers. In fact, almost all enterprises with large websites have a dedicated “crawl budget.” It allows them to use software and algorithms to verify how a crawler will interact with a website.
Enterprise SEO ensures that your web pages use structured data and are “crawlable.” It also efficiently utilizes the crawl budget to test how different crawlers will view your website.
4. Content Curation
If keywords are how your customers express their problems online, content shows them how you can solve those problems. Thus, concise content is perhaps the most important factor in search rankings.
First, comprehensive content tells the search engine that you understand the problems of your intended audience. However, such an Enterprise SEO Strategy has two more benefits:
- Content Educates Customers
Showing advertisements about your products and services is one way to educate them. However, it costs time and money to make and air. On the other hand, content:
- Is responsive to your customers’ needs,
- Costs a fraction of the cost of expensive ads,
- Will remain online forever on your website and
- Can be updated based on changing user preferences.
Thus, attractive content is a useful way to educate prospects about the products and services you offer.
- Creative Content Convinces
Creatively curated content is also useful because it leads customers down your business’s sales funnel. The more easily a customer can understand how your product works through your web pages’ content, the more likely they are to purchase it.
So, creative content doesn’t just help your websites rank higher but also sell more products and services.
5. MultiMedia and Mobile SEO
While content remains the primary means of online interaction, that trend is fast changing. Multimedia searches, including visual, audio and video searches, have started emerging.
Plus, Google’s AI-based Search Generative Experience threatens to disrupt the Search Engine Results Page in the coming years.
To stay ahead of the curve, Enterprise SEO incorporates this emerging trend of multimedia searches. It no longer just focuses on presenting the best solutions to user problems.
Rather, through Search Experience Optimization (SXO), it designs websites that creatively address how users experience the problem-solving process.
A holistic Enterprise SEO Strategy focuses attention on each of the four aspects of MultiMedia SEO:
- Image SEO,
- Video SEO,
- Audio SEO and
- Search Generative Experience (SGE).
6. Featured Snippets and FAQ Optimization
Most user queries are questions. People ask how they can ship their cars, what insurance is the cheapest and which mid-range mobile phone has the best battery life.
Thus, Google has changed how its search engine caters to user questions. It has introduced:
- Featured Snippets that appear above even organic results,
- Zero-Click Searches that save user’s time, and
- People Also Ask Questions that answer queries related to the original search.
To take advantage of this simple way of reaching more users, Enterprise SEO optimizes websites to include content that can fit the above descriptions. It utilizes:
- Snackable content,
- Scannable and comprehensive lists, and
- Frequently Asked Questions below their blogs.
Thus, Enterprise SEO takes a three-pronged approach towards content curation. It focuses on comprehensive content, multimedia experiences and zero-search visibility.
7. Artificial Intelligence Integration
Google has been using Machine Learning algorithms to power Search since 2001. However, the exponential growth in AI capabilities is set to transform the nature of Google Search.
Thus, an Enterprise SEO plan must also take into account these changes while devising an optimization strategy. AI can be integrated as an Enterprise SEO Strategy in two ways:
- Keyword Trend Analysis
Optimizing for incorrect or irrelevant keywords can lead to huge losses of time and resources.
AI tools can help us track and analyze how people pose questions and seek answers. It can determine which keywords generate warm leads and which are out of fashion.
AI can even track the local alternatives to different keywords so websites can focus on region-specific optimization. Thus, AI is indispensable to Keyword Research and Analysis.
- Competition Analysis Through AI
Optimizing websites is a moving target, a coordinated dance against other websites. If our websites stand too still for too long, the competition will out-optimize our website and take our place on the first page of Google’s results.
Thus, Enterprise SEO is a zero-sum game. To win this contest, Enterprise SEO leverages AI’s analytics capabilities. It uses algorithms to understand where, how and why the competition outperforms or loses to our websites.
Thus, AI-powered Enterprise SEO can help websites play to their strengths and shore up their weaknesses.
8. Team Up with the Right Enterprise SEO Partners
Often, the best strategy is to delegate or outsource tasks that require technical expertise. Thus, the last, and perhaps the most crucial, strategy of Enterprise SEO is to pick the right Optimization partners.
Picking the right Enterprise SEO company can do wonders for your business. Here’s how we recommend you deploy this strategy:
- Pick a Partner, Not an Optimizer
Only pick an Enterprise SEO company that truly wants to learn everything about your business and present you with a tailored Enterprise SEO Plan.
- Experience in Expertise
While intentions are important, expertise also matters equally. So, ensure that your Enterprise SEO partners have experienced veterans ready to go to war for your company against your competitors.
- Periodic Reporting
When you hire an Enterprise SEO firm, establish clear communication channels as well as Key Performance Indicators. They will help you iterate different Enterprise SEO tactics and modify your strategy.
Next Stop: The Search Summit
The SEO landscape is transforming rapidly: more and more companies are competing to retain their position at the top of Google’s search results page.
However, as competition has intensified, so have SEO Strategies. Our tools have become sharper and tactics more precise.
So, to win the high-stakes game of Google Search, we recommend you hire the most capable Enterprise SEO experts who can help you climb to the top of the rank hill.
We at LeanSummits stand ready to answer your call and accompany you on your Enterprise’s SEO journey. And we won’t just rest once you’ve made it to the top – we’ll help you stay there, too.
Learn more about our Enterprise SEO Services or contact our team, and let’s start planning your Enterprise SEO Expedition to the top of Search Mountain.
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