Is your large website struggling to rank for high-value, competitive keywords? Are you pouring money down the SEO drain but failing to reach the target audience? We think we know exactly what you need: an Enterprise SEO Strategy.
Your website is your business’s virtual address. It is the gateway through which users enter and interact with your products and services. So, if users aren’t knocking on the doors of your virtual address, it’s likely that they can’t see it.
An enterprise SEO strategy addresses this exact problem: it hypercharges your website with magnets that pull users toward it.
But what does an enterprise SEO strategy look like? Is it the right fit for your business? What kind of Enterprise SEO strategy should you adopt?
In this blog, we answer all questions related to Enterprise SEO.
Read on to find out how the right Enterprise SEO tactics can shine a bright light on your web pages!
What is Enterprise SEO?
You must have heard of, and even deployed, traditional SEO methods. These methods orient your website toward crawlers that Search Engines use to index and rank websites.
So, what makes the Enterprise SEO approach different?
Imagine the business ecosystem as an ocean: it has both sharks and whales.
Small businesses are like sharks: they hunt to take bites off their prey, not devour the entire thing in one go. Your large enterprise, on the other hand, is a whale: it needs schools of fish to satisfy its hunger.
Following the analogy:
- Traditional SEO focuses on short-tail keywords with less competition,
- Enterprise SEO prioritizes long-tail keywords with high value but high competition.
That is, traditional SEO methods can help you attract small fish, but Enterprise SEO tactics are tailored to the much larger needs of whales that need sustainable nourishment.
But what are the specific problems that Enterprise SEO can solve?
- Scalability
Traditional SEO is good for a website with a hundred pages or less: it can help you optimize for short-tail keywords and reach wide markets.
However, manually optimizing thousands of pages through traditional SEO is difficult. Plus, your large website may cater to several different user segments. Traditional SEO, regardless of its quality, will not help you reach every segment of the market.
For this, you will need an Enterprise SEO approach. It will help you rank for radically different keywords through a unified approach involving:
- Automation,
- Intense keyword research
- Region-specific content and
- Thorough technical integration.
Thus, scalable optimization is the first problem that Enterprise SEO solves.
- Consistency
Large enterprises offer thousands of products and services. They have hundreds of categories and products, each with its own individual page. Additionally, since mobile searches drive more than 50% of all traffic, each page must also have a mobile version.
This presents yet another challenge for large enterprises: how can you ensure consistency across pages and devices? Through a dedicated Enterprise SEO approach!
Such a strategy helps you design consistent websites that can hook customers and retain their attention.
Consistency isn’t just for the users: search engine crawlers can understand how your website will appear to prospective users. Thus, Enterprise SEO targets two stakeholders with one stone by delivering consistency across web pages and devices.
- Duplication
When a website has thousands of pages, sometimes pages appear with duplicate copies. This can be a result of CMS platforms generating multiple copies of the same page.
This is a common problem for businesses offering the same services in several regions. While it might be difficult to create unique content for each region, it is necessary to avoid duplicates.
Otherwise, you might end up with carbon copies of different pages on your website. This is both a waste of resources and a challenge for indexing. Additionally, it creates clutter and consumes valuable space within your online ecosystem.
Enterprise SEO can help solve this problem by curating different pages catering to specific intents. It will also help you tag canonical pages that can guide region or product-specific pages.
Objectives of Enterprise SEO
Apart from solving problems that traditional SEO cannot tackle, Enterprise SEO has four main objectives. Each of these contributes to increasing your website’s visibility in a different way.
1. Developing a Consistent Design
If you have visited large websites, you might have noticed that they follow set templates. For instance:
- Ecommerce websites have similar product and category pages,
- Shipping services curate consistent but unique region-specific content,
- Audio and video platforms provide a familiar interface for each song and video,
- Online payment applications deploy buttons in the same place for different payments,
- Healthcare companies display each service in a set framework.
A consistent design attracts customers. It follows the intuition of users and guides their instincts to expect certain functions in specific places. Think of Amazon: the “Buy Now” button is always in the same place, regardless of the category or the product.
But design does more than that. It also enables crawlers to recognize different pages on your website and index them accordingly.
Thus, a consistent approach to website design and UI/UX development is a pillar of Enterprise SEO. It associates your website with a theme that users can visualize every time they think about your company.
2. Curating Creative Content
You might also have noticed that large websites have several pages but never the same content. While the design may follow a template, the information they provide is always unique and useful.
Creative content is a hallmark of good Enterprise SEO. It is the medium through which you can convey your proposed solutions to users’ problems. It educates customers about your products and answers their queries is very important.
The average user will do their homework before buying a product or availing their service. Where creative content inspires user confidence in your solutions, clunky content discourages them.
Enterprise SEO prioritizes clear content that can relate to the pain points of your target audience. It helps your website understand, learn and speak the language of your users.
3. Maintaining Crawlability
Search Engines bridge the gap between your users and your website. Through them, customers can locate and access your virtual address.
Google Clicks and Keywords accounted for 37% of the traffic generated for websites. Thus, you must devote at least 37% of your SEO budget to Search Engine crawlability.
It is hard to over-emphasize the importance of crawling.
An SEO strategy that doesn’t prioritize crawlability is like fighting with one arm tied behind your back. It is like blindfolding your customer’s eyes but still hoping they will reach you.
Thus, crawler-friendliness is therefore another pillar of Enterprise SEO. It uses technical SEO to remove any code that might block crawlers from indexing your website.
4. Generating Traffic
The fourth pillar of an Enterprise SEO strategy is generating traffic. Traffic is the currency you can convert into users, customers and brand advocates.
The more the traffic, the more chances you have to generate click-throughs, revenue and profit. An Enterprise SEO Strategy involves:
- Regularly updating content for relevant keywords,
- Reviewing your website’s rankings across different segments and categories,
- Revising websites for maximum accessibility across devices, and
- Refining optimization strategies based on changes in user trends.
An Enterprise SEO strategy may be based on processes, but its outcome is always measured by traffic. Thus, an Enterprise SEO Strategy is always a numbers game. A good Enterprise SEO always makes qualitative tweaks based on quantitative feedback.
So, Is Enterprise SEO Right for Your Company?
Now, we come to the question of all questions: How can you determine if Enterprise SEO is the right optimization strategy for your company?
There are some crucial factors that can help you answer this question. Let’s check them out.
1. You’re Planning to Expand
Enterprise SEO isn’t only for those companies that are already facing optimization issues. It is equally necessary for those who are starting from scratch or want to expand their businesses.
Diversification and pivoting require more than new product and service ideas. They also require the right ways to reach prospective customers, and enterprise SEO is one of the most important tactics that you can adopt to this end.
So, if you’re planning an expansion, don’t wait until it’s too late—plan in advance.
An early adoption of the Enterprise SEO may consume resources in the beginning, but it will yield huge dividends as your business grows.
Enterprise SEO can even help you guide and tweak your expansion plans. For instance, the traffic that you’re able to generate with new products and services, all optimization efforts being equal, will tell you which product or service is popular with customers!
On the other hand, waiting for your traditional SEO tactics to disappoint will lead to a huge waste of time and resources.
Thus, Enterprise SEO is an important tool for diversification and online expansion.
2. Your Website Rankings Are Falling
Sometimes, traditional SEO can yield great results for even huge companies. But it doesn’t last! Slowly but surely, the rankings tank, and the visibility decreases.
This could be because of:
- Disintegration among thousands of pages,
- Inconsistent keyword targeting,
- Lack of a clear content strategy,
- Duplication of webpages and the resultant clutter,
- Absence of Technical SEO, or
- Shifts in consumer search behavior.
If any of these could be a problem for your website, how can you even know which one to address first? Thus, traditional SEO will fail to give you a clear answer.
The solution is to adopt Enterprise SEO as soon as possible. It will take a unified approach that addresses all of the problems mentioned above and helps you recover your website’s rankings.
3. You Have Too Many Pages to Optimize Manually
A classic case of “you need Enterprise SEO” is when you have too many pages to optimize manually. Even if it were possible, manual optimization without automation would consume too much time and too many resources.
Thus, if you have any more than a few hundred pages on your website, Enterprise SEO is the right option for you.
It will help you increase your efficiency and streamline your optimization efforts.
4. Your Competition is Deploying Enterprise SEO
If you notice that your competition’s rankings are consistently increasing compared to yours, it is a sure sign they are deploying Enterprise SEO. And this could be a turning point for your business: you must adapt or be driven out of the online ecosystem.
We recommend that you fight fire with fire: An Enterprise SEO approach will regularly compare your rankings to those of your competitors. Such an approach can even help you capitalize on your strengths and their weaknesses.
5. You Want to Integrate Multiple Websites of Your Enterprise
One of the strengths of Enterprise SEO is domain integration. You may have noticed that some websites have dedicated domains for vendors, merchants and end users.
For instance, Uber is not just a hub for customers looking to hail rides. It is also a market where drivers register and list their services. But both operate through different apps and websites. The same is the case with food delivery apps, e-commerce websites, healthcare & insurance providers and shipping companies.
Enterprise SEO is the tool that brings them all under one umbrella and integrates the entire ecosystem into a smooth operation.
Thus, if you are dealing with several stakeholders through different domains, Enterprise SEO can help you reach them all through one optimization strategy.
Secrets of Successful Search Optimization – LeanSummits’ Enterprise SEO Tactics
Thus far, we have seen the objectives of SEO Enterprise and the ways you can determine whether it is the right choice for you.
If you’re still not sure whether you should adopt Enterprise SEO, consider the tactics we can deploy on your behalf to help you carve out a space in the online ecosystem:
1. A Tailored Industry-Based Approach
Different industries have different target audiences, web page requirements and agendas. So, the first step to adopting the Enterprise SEO approach is to create a strategy that is tailored to your industry.
For instance, an e-commerce website will want to inform its customers about its products in a different way than a shipping company.
To provide your enterprise with the optimal strategy, we provide Enterprise SEO services tailored to your industry and niche. Our SEO experts will learn everything there is to know about your business operations before presenting you with an Enterprise SEO Strategy.
2. Priority to Long-Tail Keywords
While traditional SEO focuses on short-tail keywords like “car shipping,” we focus on long-tail keywords like “car shipping in Las Vegas.”
We don’t just optimize keywords; we optimize experiences and information that users can get from your website.
Our content optimization is backed by intense research and periodic updates. So once your website gets to the top of Google Search, we’ll make sure it stays there.
3. Internal Linking
Statistics suggest that there is a positive relationship between Google rankings and the number of backlinks you have on your website.
At LeanSummits, we take these statistics as a benchmark and build our clients’ SEO strategies around them.
So, we’ll make sure that your website and web pages are populated with pointed and relevant backlinks that generate traffic and increase their rankings.
4. Automation
We’ve emphasized that our Enterprise SEO services help you scale up your optimization efforts. But how exactly do we accomplish this?
Through automation! Our optimization experts can automate processes like:
- Fixing technical problems,
- Keyword translation and research,
- Monitoring backlinks for relevance and rankings,
- Running crawling exercises to determine Search-Engine-friendliness,
- And more!
We combine human supervision with automation in an Enterprise SEO strategy that takes your rankings from zero to a hundred in a very short time.
5. Decreasing Website Load Speed
Google has been using “page loading speed” as a metric to rank websites for the past ten years. In the last five years, it has extended this metric to mobile site rankings as well.
To take advantage of this and lead the loading speed race, our Enterprise SEO prioritizes your page speed metrics.
Our first task is to invite users to open your website. The second task is to keep them there: for this, we recognize and integrate minimal loading speeds.
We used compressed data and media, along with smooth designs, to ensure lightning-quick load speeds.
6. Technical SEO
You can’t spell Enterprise SEO without Technical SEO. Well, you can, but it’s far from the ideal SEO strategy.
In fact, if your SEO strategy doesn’t focus on technical SEO, it is not an optimal strategy at all. To fix this, our Enterprise SEO will prioritize technical SEO with a laser focus.
Our technical SEO services include:
- Fixing broken links,
- Building search-engine-friendly websites,
- Optimizing the crawling budget,
- Designing XML-accessible websites,
- Removing duplicate pages,
- Ensuring smooth domain integration.
Thus, we ensure that you never face technical integration problems regardless of the number of pages you want to optimize.
7. Periodic Reviews and Agile Strategy
Implementing an Enterprise SEO strategy is only half the battle. We fight the rest of it by keeping you updated with your website’s real-time performance.
We aren’t just your SEO service providers but a part of your extended business family.
So, no matter the numbers, we’ll present you with accurate data and seamlessly integrate your feedback to tweak the SEO Strategy.
Rest assured, you can rely on us for transparent SEO reporting based on integrity.
8. AI-Integration for Keyword Targeting
We live in the age of AI. Not only does Google employ ML tools to rank websites and crawl through them, but users are also using AI to learn about new concepts.
To ensure that you stay firmly in the AI race, we tailor your Enterprise SEO Strategy by integrating AI-based keyword research.
Our experts use AI tools to:
- Understand keyword relevance,
- Monitor user behavior and patterns, and
- Translate keywords into local dialects.
Through these tactics, we ensure that your website stays relevant and gets maximum visibility.
9. Integrating Multi-Media SEO
Every month, Google records 12 billion visual searches. This means viewers are moving away from unidimensional, text-based search.
To make sure that your website is a part of this 12-billion-strong search ecosystem, our Enterprise SEO Services include multi-media optimization.
Through multi-media SEO, we ensure that people can reach you not just through keywords but also through images, audio and visual searches.
10. Process-Based Enterprise SEO Plans
At LeanSummits, we are convinced that a focus on processes yields outcomes rather than the other way around. But don’t worry; we understand that traffic is a numbers game.
So, we offer our Enterprise SEO clients timelines based on constant monitoring of Key Performance Indicators. Thus, we use quantitative insights and take a dynamic approach to Enterprise SEO.
We’ll create a plan and a timeline for your Enterprise SEO Strategy but also tweak it based on the feedback of our processes.
Enterprise SEO – The Right Strategy At Last
If you’re operating or planning to operate a large enterprise, an online presence is a must. Correspondingly, Enterprise SEO is also a prerequisite for making the most of your online presence.
So, we believe that now is the time for you to pivot to the right optimization strategy: enterprise SEO.
We stand ready to help you make this pivot with maximum impact. We can help you craft a robust Enterprise SEO strategy that delivers scalability, consistency and traffic.
Reach out to our team for an Enterprise SEO brainstorming session, and let us begin our journey to the top of your industry’s summit.
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