Gone are the days when only ‘marketing’ and ‘sales’ were the go-to words for business growth strategy. The emergence of growth marketing has forced business owners to look at their business. In other words, improvement in any aspect of business can help a company grow.
Technology is a crucial catalyst in this eternal quest to achieve business growth. It can unlock the potential of various facets of the business. That’s why many entrepreneurs are looking for technologies that can automate, integrate, and re-engineer business processes. It’s no surprise that more than 80 per cent of business owners agree that technology helps them achieve business growth.
As a growth marketing company, we’ve helped many businesses capitalize on technology to uplift their business growth strategy. In this blog post, we’ll give an idea about different technologies that could provide a much-needed boost to your business. Let’s get started!
1. Business Growth Strategy – Mobile-First Approach
We live in a world where our smartphones and tablets increasingly dictate our lives. This is especially true for millennials and Gen Z. They lead the way in everything they do, from how they shop to how they live their lives. They’re also the first generation to grow up with the internet and mobile technology at their fingertips.
The growth of mobile technology and the increasing demand of customers for a mobile-first experience have fundamentally changed the way people interact with their world and have introduced new challenges for companies and marketers.
Thus, mobile optimization should be a fundamental principle when crafting your brand’s digital strategy. To the surprise of many, it goes way beyond creating a mobile-friendly website.
Here’s what you can do as a part of your mobile-first strategy:
- Create mobile-friendly website
- Enable Google AMP
- Using the correct font size
- Using high-resolution images
- Optimize website loading speed
- Simplify your website navigation
- Create a mobile app for your brand
- Provide a more straightforward service experience via chatting apps
- Employ text message marketing
- Enable mobile payments
2. Business Growth Strategy – Automate Marketing & Sales
Marketing automation is one of the essential tools for managing lead generation and sales. It automates the entire lead generation process, from generating leads to nurturing and closing them. It also helps you build a strong relationship with your customers, reduce costs and automate repetitive tasks to focus on the things that matter.
Among many things that you can automate, email marketing should be at the top of your list as 74% of consumers prefer to receive commercial communications via email, and it has an ROI of 4300%.
With the availability of email marketing & CRM tools, you can automate a big part of your marketing and sales efforts. This relieves you from the hassles of manual campaign creation, scheduling, segmentation, distribution, etc. It’s pretty helpful to take follow-ups and send offer emails and newsletters.
Most email marketing tools also allow you to automate social media posting, track open and response rates and even calculate conversions. Automation is helpful for small companies that don’t have enough human resources.
In addition to email marketing, you can also automate social media marketing. Various tools allow you to manage your social media accounts through a single platform. This results in reduced posting time and higher ROI.
3. Business Growth Strategy – Data Analytics
Data is no longer just a database. It has become the centre of a marketing strategy. The more data you collect and analyze, the better your data-driven decisions become. Big data combines too large or complex data to manage manually and data that is too small to manage with traditional databases.
There was a time when marketing was about trusting the intuition and insights of the most experienced head on the team, but not anymore. Today, marketing is as much about data as about creativity.
Transition to the digital world has enabled the business to have hundreds of data sources that can help steer your growth marketing strategies in the right direction. However, data sourcing without an objective is futile, so you must have a clear set of goals before you set systems in place. And you must have a robust system and resources to analyze and leverage the data.
Data analytics is used in almost every aspect of digital marketing today, from finding the right messaging to the style of email to drive higher conversion rates, determining the best time and place for a campaign, and understanding the impact of a marketing campaign on the bottom line.
It has also been critical to helping companies optimize their digital marketing spending, from determining where to allocate resources to generating a better return on investment. It has helped companies find new opportunities and maximize their existing ones.
If you want to grow your company in the 21st century, friendship with data can help you move fast.
4. Business Growth Strategy – Leverage the Power of Social Media
An average internet user spends almost 2.5 hours of their day on social networking platforms. This staggering stat of social media usage must serve as a warning for all companies not taking it seriously. If you’re not going where people are, you’re hitting a dead end.
Unlike other marketing methods, social media marketing allows you to engage with your target audience, build your brand voice, run targeted ads, generate leads, etc. It gives you a chance to get your voice heard by millions. Thus, no matter which industry you’re in, you can do something on social media, if not everything.
However, you shouldn’t jump on the social media bandwagon because other people do it. It should be done in a well-planned way with clear objectives and strategies. If not done, you will become frustrated with the lack of results.
The first thing is to understand your target audience and choose the best social media platform to target them. For example, if you’re a B2B enterprise, LinkedIn might be the most suitable option for you, but a cafe targeting locals must use Instagram or Facebook.
If you want to ace your social media game, the first and most important thing is to understand your business and the world of social media. Here’s the social media beginner’s guide to help you take the first steps.
5. Business Growth Strategy – Use Productivity Tools
Gone are the times when you could measure productivity in terms of the number of trees chopped or the number of hours one has put in. With the emergence of new sectors and technologies, it has become increasingly difficult to measure your team’s productivity. And this challenge gets even more challenging as the workforce increases.
That’s where productivity or project management tools come in to save the day.
These tools allow you to assign, track and communicate for your ongoing projects. Furthermore, they come with a time tracking feature, which will enable you to track time for the ongoing tasks. This way, you can analyze the time that goes into non-revenue generating tasks and
As the work becomes complex every day, project management has become an absolute must. They can unnecessarily save a lot of time on calls, meetings, and emails. Plus, you can stay organized, keep track of goals and manage the work at your fingertips.
In the beginning, it might be a bit difficult for your workforce to transition to a tool, but that’s the investment you must make to reap the long-term rewards.
Below are some of the most widely used tools that can help you increase organizational productivity:
- Slack
- ClickUp
- TeamWork
- Trello
- Podio
- Basecamp
- Asana
- Todoist
6. Business Growth Strategy – CRM & ERP Integration
Customer relationship management (CRM) and enterprise resource planning (ERP) software have become essential for most businesses. The former helps you manage sales, marketing, accounting, human resources, distribution, manufacturing, etc. And the latter can help you understand your customers, spot new opportunities, automate marketing processes, and boost customer service.
Even though many businesses have understood their importance and embraced them, few have recognized their combined power.
By integrating CRM and ERP tools, you’re combining the powers of various departments, which will allow you to get a holistic understanding of your customers, their needs, and preferences. Plus, it’ll pave the way for higher productivity as you can streamline and automate many of your sales and marketing tasks.
7. Business Growth Strategy – Automate Customer Support
Many orders or deals don’t go through as customers don’t have enough information. The agreement you offer might be excellent for your target customers, but they won’t go for it if they don’t know about it. However, with decreasing attention span and patience, it becomes a problem to provide information within seconds. You can’t rely on human efforts for it as it takes time.
That’s why you must provide a large portion of support and information without human assistance. This enhances customer experience and boosts conversion rates. Study any business with reasonably good automated customer support, which will be reflected in their business.
Here’s what you can do for it:
- Create self-help guides and wizards to provide information
- Use chatbots to automate essential chat support
- Have a detailed FAQ section to answer customers’ questions
- Automate returns and exchanges in e-commerce sites
- Implement shopping assistance to facilitate the customer journey
LeanSummits: Your Partner in Digital Marketing
Our team at LSS has extensive experience designing and implementing innovative sales and marketing solutions. By automating existing marketing outreach, businesses can market to a greater pool of customers 24 hours, 7 days a week, increasing their client base and revenues.
With our assistance, businesses can build the underlying human and technological capabilities and the appropriate procedures and roles that will allow them to become more flexible and data-driven in their marketing and sales operations. The most successful businesses do not just turn out the light when faced with a problem. They construct a basis for future development. A foundation that we have experience in establishing.
Our expertise lies in growth marketing, customer insights, digital sales, and omnichannel sales strategy. We bring extensive industry and functional knowledge and a breadth of perspectives to the table, challenging the status quo and igniting change inside the company.
Contact us to schedule a free consultation today!
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