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In a Nutshell: GA4’s Features and Why They’re Important

By the end of June 2023, Google Analytics’ current iteration will stop accepting new data. The implementation of the new GA4 and early acceptance of the product are necessary if you don’t want to lose your ability to compare one year to another and to maintain the continuity of your data. Google Analytics 4 can help you gain insights into the success of your online marketing campaigns and customer behavior on your website. The following list highlights the main advantages of the new analytics 4 from the perspective of data flow:

Analyzing

• Cross-platform view (web and app data all in one place)Sessions, pageview, and other standard metrics tracked automatically.
• User privacy at the first place Modelled data to mitigate data loss due to cookie blocking Enhanced Measurement(events such as scroll, click etc.)
• Build-in integrations with Google Ads, Big Query, Google Ads, Google Search Console

Gathering

• Data-driven attribution
• Predictive metrics such as probability of purchase or abandonment
• Detailed user properties
• New and more accurate engagement metrics
• Data imports (such as cost data or offline conversions)

Reporting

• Advanced funnel visualizations
• User lifetime value and cohort scans
• Comparison of attribution models
• User/Page Journey Funnels

How the Setup Looks Like

GOOGLE ANALYTICS 4 TAILORED TO YOUR NEEDS

Pre-setup phase

Consultation & Identification of Requirements for Tracking

Setup phase

Google Analytics 4 Setup & Configuration Clear structure of GA4 and proper tracking setup with enrichment of GA4 by other data (such as cost).

Post-setup phase

GA4 Usage in Practice Setup of GA4 is one part, the other –and more important – is to use all of its capabilities of it and be able to utilize GA4 data for marketing channel optimization and better campaign performance.

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