INTEGRATED GROWTH MARKETING AGENCY
WE MARKET, YOU OPERATE
OPPORTUNITY
The demand for logistics and transportation services has continued to grow, reaching unprecedented levels. With the highest volume of goods moved through air freight, ocean freight, and road freight, transportation companies are experiencing a surge in demand for logistics services. To stay competitive and capitalize on this growth, partnering with a transportation marketing agency is crucial. This demand has helped transportation businesses nearly double in size over the last two decades alone.
Consistent growth in the transportation industry is sparking new competition. The question becomes how established logistics companies tackle the new and upcoming competition. The strategies and marketing efforts they relied on before will no longer help them grow. It will require partnering with a transportation marketing agency that specializes in digital innovation, including online marketing, search engines, social media, and content marketing.
Lean Summits – a transportation marketing agency – has the experience in helping companies grow multiples of revenue. Lean Summits has done so through helping adopt new technologies, improve existing processes, and expand into new markets. We believe that we can help companies grow their existing business through our experience in logistics marketing.
SOLUTIONS
Marketing automation provided by our growth marketing platform enables you to achieve shorter sales cycles, higher conversion rates, and win competing bids.
Marketing automation is fully integrated with the operations and logistics Transport Management System (TMS) or Customer Relationship Management (CRM) systems. This integration enables a transportation marketing agency to streamline marketing, sales, and customer service efforts, allowing these functions to work in unison more effectively.
Our growth marketing initiatives are highly customized for the Transportation and Logistics industry, including strategies like transportation affiliate marketing, targeted data, and orchestration across marketing channels that provide the highest ROI. Partnering with a transportation marketing agency ensures that these efforts are finely tuned to meet industry-specific needs and maximize results.
RESULTS
Marketing operations are integrated with other business functions such as sales, operations, customer support, and service that produce measurable results that generate hard ROI. Spray and pray marketing tactics have a high overhead and waste of marketing funds. Based on the insights generated by the platform, business leaders made informed decisions quickly. The agility demonstrated during the implementation of growth marketing changed the DNA of the organization, allowing it to be better placed in the competitive landscape.
Our Experience
Lean Summits has over 30 years of combined experience in logistics. We have worked with Brokers, Carriers, 3PL, and 4PL providers. We have helped these logistics companies adopt new transportation management systems, and improve their supply chains. Most importantly we have helped them find new customers and new business opportunities that have helped them to grow.
Lean Summits understands there are external factors that will impact the services that you can provide. These external factors through proper marketing planning can be overcome. We believe the greatest value we can provide is when we are executing as part of your team.
Why LeanSummit Solutions
At LeanSummit Solutions, we specialize in providing tailored growth marketing solutions for businesses of all sizes. We understand that when it comes to business growth and services, there is no one-size-fits-all solution. That’s why we offer customized solutions that are tailored to your specific business needs.
Customer-Centric Growth Marketing
We emphasize constant experimentation and a deep focus on customers' evolving motivations and preferences, aiming to accelerate growth across various channels by delivering highly customized, personalized content.
Agile Marketing Strategy
We adopt an agile growth marketing approach, similar to agile product development, to ensure a well-defined return on investment (ROI). This involves rapid execution and scaling up once the ROI of the current marketing plan iteration is validated.
Multifunctional Expertise
Unlike traditional marketing teams, our growth marketing team boasts versatility and deep knowledge across multiple functions.
Collaborative Approach
We work closely with various departments within a client's organization, including marketing, product and services engineering, finance, sales operations, data science, and business leadership, ensuring a unified effort towards growth marketing objectives .
Comprehensive Benefits of Growth Marketing
Several benefits of our approach, includes efficient marketing budget use, motivation of teams through vested interests, alignment of growth marketing objectives with overall business KPIs, fast learning through agile methods, and positively impacting company culture through collaborative and rapid decision-making strategies
Transportation Industry Service Insights
LeanSummit Solutions, growth marketing services helped a Transporation company to achieve: Organic traffic 50% of the overall traffic, Developed great online reputation, Grew SEO traffic to 428% in 2-3 years
View Case Study
This client wanted to build their business out in the dealership vertical. They have no presence in that vertical and needed to start from scratch. Their experience was in a different vertical and had not marketed to dealerships.
As a growth marketing agency helping many transportation businesses, we at LeanSummits have come up with seven growth marketing ideas that are bound to give a boost to your business.
This blog primarily focuses on how logistics has helped businesses make it big in the past, real examples, trends, some basic digitalization tips that you can include in your regime to revolutionize your business.
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