Winning Growth Marketing Tactics – Skyrocket Your Business Growth

Growth Marketing

As consumer interests change, marketing is tailored to meet the needs, wants, and tastes of consumers. Also called marketing 2.0, growth marketing takes content marketing, email marketing, SEO optimization, and other marketing techniques, adds technical analysis of every aspect of the consumer journey, and then analyzes their data as a company grows to find what’s working the best. 

Team:

A growth marketing team structure should consist of people with different skill sets who work effectively and cohesively to perform all functions within your marketing strategy. Some are specialists in technical fields like SEO or paid advertising, and some are copywriters, account managers, etc. 

Ideally, your team should have adaptability and creativity, be great problem solvers, possess leadership skills, and have all the skills necessary to handle all of your marketing processes effectively.

Mindset:

The objective of a growth mindset is to grow your company by focusing on short- and long-term goals and results and then adjusting your strategy according to what gets you the most traction. Those with a growth mindset believe intelligence, abilities, and talents can be learned and improved. A fixed mindset, however, believes that those same traits are inherently stable and unchangeable.

Technology:

As technology trends evolve, the technology available to us is something you don’t want to ever turn a blind eye to as a marketer. Not just automation and mobile-first marketing. Everyone already knows about that. We’re talking about wearable martech integrations, AI chatbots, data management and customer data platforms, and custom BI software that collects your business data and allows you to see everything about your team’s and your customer’s activity, and make informed business decisions that eliminate bottlenecks and peak sales. Growth marketers won’t hesitate if they see a chance to gain an advantage through software, SEO, paid ads, or custom-embedded solutions that improve user experience. It’s all about getting the results you want.

Tools: 

You need tools to grow your business. Whether it’s keyword research, competitive research, finding and managing backlinks, or tracking and managing organic rankings, you will need tools to grow. Some of the best tools for SEO, keyword research, and competitive research are SEMrush and ahrefs. Ask around. This is pretty unanimous.

For automation, there’s HubSpot, Marketo, ExactTarget, and many other options; you’ll have to experiment and see what you like the best. Ahrefs and SEMrush both come with a full suite of tools that include everything you need to grow your business competitively and gain an advantage. The main difference is that SEMrush has content optimization tools, and ahrefs does not. If you don’t know what content optimization is yet, just hold tight. We will discuss that in just a minute.

Process: 

Okay, now we’ve discussed growth marketing, how it works, and how it evolves into a fine-tuned marketing machine in every facet. We’ve discussed the growth mindset, the technology, and the tools that growth marketers use to monitor, grow, and automate their processes, but we said we would give you everything you need to grow your business online. So now we’ll discuss the various processes used in growth marketing to help you better understand how to grow your business with different methods.

It’s super important to set the right goals. Setting measurable and specific short-term and long-term goals will help to guide your team to success and understand how your strategy affects your business. Your goals should align with your company’s overall objectives. Having a clear plan lets marketing teams know their objectives, see how to achieve those objectives, and measure success along the way.

If you’ve never heard of SEO before, in the simplest terms, SEO refers to the process of optimizing your content and performance, and your backlinks coming to your site from other sites so that search engines can find you and so that the people searching get what they are looking for when they enter a search term to search for an answer. There are 3 different areas of SEO optimization to look at; on-page SEO, off-page SEO, and technical SEO. 

After you pick the keywords you want to target, your content marketing strategy should be systematic and deliberate. There are a couple of things you want to take into account when laying out your strategy. You want to find keywords that match the same basic format for your service or product pages. This is because your pages are easier to find and remember when all of your service page urls are in the same format, and it doesn’t look sloppy.

Using the tools we discussed in the “Tools” section above, find keywords that you want use to target and attract prospects to your site. Ahrefs is great for that. So is SEMrush’s keyword magic tool. There are many tools out there for keyword research, though the two mentioned in this post are a favorite of many marketers.

The idea is to find all of the keywords that people search for in search engines when they look for your products or services and then pick the ones with the lowest competition (0-30 competition range) to use for your service pages and blogs. The competition metric on both ahrefs and SEMrush is labeled “KD,” which stands for “keyword difficulty.”

One of the most important tools in your marketing toolkit is your content calendar. You can organize your efforts visually with a content calendar while keeping track of your campaign schedules and editorial plans. Whether you publish one time a week or one time a month, you can use blog posts, expert articles and white papers, press releases, seasonal or holiday greetings, videos or pictures from events, campaigns, and projects, stakeholder stories, case studies; you name it… 

You’ll need to set up tracking on your website for Google Analytics and Google Search Console. If you want to go the extra mile and get a ton of extra visibility in the long run, you can set up Bing Webmasters and Yandex Webmasters as well. 

Using these three analytics tools, not only will your website show up in all major search engines, but your KPIs will be measured and separated into useful metrics, which are then displayed in charts and dashboards in an easy-to-understand manner.

After you’ve picked your keywords and made a plan for publishing your content, it’s time to start building valuable content to attract your target audience. Content marketing aims to attract and nurture leads for your business, so your content should be consumer-focused. High-quality, valuable content that is engaging, helpful, thoughtful, and entertaining brings people back to your site for more. 

Blogs, how-to articles, infographics, and e-books are just some examples of the type of content that millions of people love to read online. Just remember to start slow and stick with it. 

Optimizing your content for search engines to find it is the most important part of your SEO and content marketing strategy because, without it, it’s like trying to run a car with no gas. Your pages will sit there… Number one hundred and something in search results, and the only people who see your pages will be the ones you share a link with. Again, your on-page optimization should focus on user experience and consist of using your target keywords in your URL, your headings, your alt tags, and having authoritative links proving any statistics or benefits in your content in both the problem and the solution sections of your content. Again, you can use the Yoast SEO plug-in for WordPress if you’re just starting out to help you and you get the hang of it.

Once you have your target audience on your site, it’s time to start getting them to subscribe to your newsletters. Email marketing is one of the most effective marketing methods, paying back an average of $42 for every $1 invested. That’s 4200% ROI! A list of interested customers and prospects is one of the most valuable things a business can have. You can get people to sign up by creating popups and landing pages, offering free e-books, asking customers to sign up when they make a purchase, offering exclusive offers and deals, etc. You can also use quizzes, surveys, exclusive content, free downloads, and other types of media, services, or even products to get people to sign up. After they’ve signed up, then you can start monthly or weekly newsletters, or some brands even send 2-3 emails per week, which from the statistics, seems to get the best results.

Depending on what vertical you sell in, you can take advantage of social media marketing on Facebook, Twitter, LinkedIn, and Instagram and join 93% of other marketers. With more than 2.9 billion people using Facebook alone every month, there’s an audience for every brand on social media. But mastering the targeting, timing, messaging, and platform takes a while. 

With over 5 billion people using the internet today and the numbers increasing by the hundreds of millions each year, paid advertising is one of the best tools you can take advantage of to get immediate visibility for your brand. Whether you advertise on Google, Facebook, Taboola, or one of the other popular platforms or services out there, paid advertisements deliver countless benefits, including; immediate access to the search results pages, instant targeted traffic, and a consistent source of leads, to name a few. 

Your ability to attribute value to different tactics will be improved if you consistently measure them against others online. An A/B test’s control, or original test variable, is denoted by test A, while a variation, a new version of test A, is denoted by test B. It involves giving two or more versions of a web page to different segments of website users simultaneously to determine which version has the most impact on business KPIs. A/B testing allows experienced optimizers to make data-driven decisions regarding website optimization with no guesswork.